PowerPoint for presentation 2

Script for presentation 2

The script

(Opening slide)

Max: Hello we are the piracy busters and we are working for copyright heroes.

(New slide showing our target audience)

George: Since we last spoke to you  nothing has changed, we still have kept our same target audience which is simply male teenagers between the ages of 13-18.

Shai: However we have been able to explore and find out more about our target audience. We know that most teenage audiences enjoy comedy films the most, this then helps us as we know that we need to implement comedy into our campaign somehow.

Max: However in order to find out if the campaign we are going to do is successful we are going to need to do some sort of survey.

(New slideshow the survey questions we are going to ask)

Shai: To make sure that this survey is the most use it can possibly be we are going to make sure only males in between the ages of 13-18 answer the questions.

George: This will then give us an accurate representation of how good the campaign actually was. The questions that will be used, will be, Did you find the campaign TV advert engaging? Overall as a whole did the campaign have any effect on you? and Did this campaign actually stop you from illegally downloading and streaming TV shows, music and movies?

Max: The last one is obviously the most important one as if it hasn't stopped anyone from actually watching them then the campaign has failed as it hasn't reached our main goal.

(New slide showing our logo and slogan)

Shai: This then brings us to our slogan and logo. Our slogan will be “who you gonna call”.

Max: this is a very clever slogan as it is the same as the film the ghost busters which sounds very similar to piracy busters. The reason why this is good is because hopefully our target audience will understand this reference. It also has a comical twist, which our target audience will enjoy.

George; By them finding it amusing, it would help them to relate to our campaign which would hopefully in the end stop them doing the illegal activity that they currently do.

Shai: This then brings us to our logo for our organisation. It is a very simple logo but we do hope that it will be very effective, as it shows the colour red this normally symbols danger or at the very least something that should be avoided at all costs.

Max: The fact that this colour red  is surrounding piracy illustrates that this thing, piracy, should be avoided at all costs this is good as we hope it will deter people from downloading.

George: Also it will be very easily recognisable when put on posters or leaflets as it will be easily seen.

(New slide the products that we will make)

Shai: This then brings us the 3 products that we going to make. We have decide we are going to make an advert which will involve us making 4 30 second long videos which we would record ourselves and then edit.

Max: Also we would create 2 posters and a leaflet. However this would be independent work as we would have to make them individually. These have not yet been made and therefore we can not show you an example. This would mean that we would have 6 leaflets and 3 posters.

George: We would make sure to have a large comedy aspect in our TV advert, this is because teenagers will find it amusing and it relates to film genres they like. this will make our advert far more useful.

Shai: We will make sure to use the same name on all of these as well as using similar colours in order to make it very clear that all the leaflets and posters all link to each other which will then make sure people know exactly what are campaign is.

Max: The products will be effective on our target audience because posters are so big and in your face they will definitely catch our audiences eye which will then mean they will have to  read them and learn the effects and what happens when piracy occurs on massive scale.

George: We hope to show our target audience what effect they are having on the music and film industry and hopefully this will prevent them from illegally downloading and streaming music and films.

Shai: Thank you for listening, are there any questions?

Our campaign detailed research

The powerpoint for presentation

My presentation with Max and George

The script for our presentation

The Script

George: Hello we are copyright heroes we are an organisation that are trying to stop piracy as it is going to absolutely ruin the film and other industries.

Max: Our aim is to by May 2015 we want people to fully understand what will happen to the future of our creative minds when copyright theft is performed and also educate people in the fact that copyright theft is genuine theft.

Shai: We intend to do this by creating a campaign using social media as our main advertising ground this is because we know our target audience, male teenagers often use this, therefore we will be appealing to them in the type of education they most enjoy.

(change slide)

Max: People breaching copyright is a problem because companies only make movies and music because they believe they can make money through doing this however if they don’t make money this can be a problem.

Shai: These problems will include there soon being a lack of films being created as the companies believe there won’t be any money in it.

George: Also by buying these pirated films it not only does damage to the film and music industry, it also helps fund other illegal and awful crimes such as drugs and human trafficking.

Shai: Do you personally want  to help fund these awful crimes?

George: Of course you don’t

(change slide)

Shai: As we look at the results of our survey something that really shocked us was that only 17.65% hadn’t watched a pirated movie. This number is far too low it should be 100% as the lasting effects of this piracy can be devastating.

Max: When asked how many pirated films people watch a month, if any, there was no middle ground. People were either watching 1-5 a month or at least over eleven this is at the least double the number. This tells us some people are much more of a problem than others watching large amounts of films.

(change slide)

Shai: When asked if they download pirated films it was was a very close vote with 58.82% saying no whereas 41.18%. said yes. It is very good to see that the no vote won as this shows that these people obviously care about films far more than the yes voters.

George: With these people that said yes 25% watch pirated films about once a week whereas another 25% watching them about monthly however it would be much better if both these numbers were in fact zero.

(change slide)

Max: When asked if they knew about the impacts of piracy only 58.82% said yes, this then means we need to educate the other 41.18% about these impacts so hopefully this can then stop them downloading illegally.

George: Only 23.53% knew about the crimes that piracy funds, this must now be one of our focal points of our campaign we need to educate people on whether they want their children to end up on drugs because of them buying a DVD.

Shai: We can use it as a shock factor technique to maybe scare these young people away from buying and downloading pirated films illegally by going down the education route.

(change slide)

Max: As we take a deeper look into our target audience we believe that the class of the person would probably be C1 and below, this is because they wouldn't have as much disposable income as people in class B.

George: This would then mean it would save them money downloading instead of buying them. As some people consider DVD’s to be quite expensive.

Shai: We believe they would be a male probably between the  ages of 13-18, this is because at this young age it means they probably rely on their parents for the money and lift to go to the cinema.

Max: However if they download them they are both free and you can watch them at home, this then means they are self reliant watching these movies.

George: Also for the younger of the teenagers they may not be able to see the films they want at the cinema as they may be a 15 or 18 and their parents may not purchase them for them as they don’t want them to see them.

Shai: However if they sit and watch them in their room and watch them after downloading them then their parents have no control over it.

(change slide)

Max: Thanks for listening we hope those of you who don’t download continue not to and those of you who do  stop.

Our Target audience

As a group we have decided that our target audience is going to be males aged from the age 13-18. We think this because as these are supposed to be the people who illegally download the most.

 Also they will probably be in the class of C1 and below this is because it means that they are necessarily be poor however they don't have as much disposable income of people in B class.

 Also the sort of boys that will download are probably going to be people that enjoy the tech side of things.

 They may wan't to watch the latest films without paying the fee of the cinema and it also stops having to ask for a lift etc. from their parents so it even makes it more convenient for these adolescents.